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When I learned the adorable pink van decorated with images of rainbow macarons and Hello Kitty cuteness was pulling into Stonestown, I wanted to join in on the fun and tap into my own childhood nostalgia among fellow Sanrio fans.Ī Hello Kitty fan orders at the Hello Kitty Cafe Truck window wearing an adorable Sanrio backpack. The trio also owns the Hello Kitty brick-and-mortar cafe in Irvine and eventually added a second vehicle to reach its East Coast fan base due to high demand. Since then, it’s traveled hundreds of thousands of miles, making stops at various malls and busy locations throughout the country. In 2014, Urania Chien, along with her husband Charlie Chien and business partner Allan Tea, opened their first Hello Kitty Cafe Truck in Southern California. Since then, Hello Kitty has been responsible for up to half of Sanrio’s sparkly multibillion dollar empire.

The Hello Kitty traveling cafe is one of two vehicles in the country dedicated to spreading the joy of the beloved cartoon feline, who first graced vinyl coin purses in Japan in 1975 for the Sanrio company. just for the chance to snag exclusive merch and baked sweets. Many die-hard Hello Kitty fans lined up as early as 7 a.m. Any time I can visit the Hello Kitty food truck, it just makes me happy.” She’s always brought me so much happiness. She was about 30 people away from the truck’s window. and there were people already in line,” a woman named Addy told me. No, these die-hard fans were lined up in anticipation of a dose of happy in the form of exclusive sweets and limited edition, collectible merchandise served from the bubblegum pink Hello Kitty Cafe Truck. These early birds, doused in pastel hoodies adorned with cheerful cartoon characters, weren’t waiting for the latest sale inside the two-story shopping mall. Well before the Stonestown Galleria opened its doors last Saturday, hundreds of men, women and children spanning the ages claimed squares of sidewalk space at the mall’s south entrance. The Hello Kitty Cafe Truck travels to cities and states throughout the West Coast, spreading the joy of the beloved cartoon character wherever it goes.